Our Story ​
The Sarala Bathena Foundation became an official 501C non-profit in 2014, but fundraising activities that promote its mission started back in 2007. Sarala was diagnosed with late stage renal carcinoma in the summer of 2003 and she passed away in 2006, 2 days shy of her 46th birthday. She was a selfless woman that always put others first. The foundation's mission is devoted to her and keeping her legacy alive.​
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The Bathena Family is committed to making a difference in the lives of others. They want to leave a lasting impact today, tomorrow, and for generations to come.
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CANCER RESEARCH & TREATMENT SUPPORT
Cancer is one of the leading causes of death in the world and everyone knows someone that has been affected by this disease.
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LOCAL
COMMUNITIES
We give back to the local communities we serve in New Jersey and surrounding areas.
SUPPORT IN
INDIA
The Bathena Family roots are home to India and helping those living in poverty remain a top priority.
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We are dedicated to
Meet the Team
Vimalakar "Reddy" Bathena
Vimalakar "Reddy" Bathena is the owner of the Buy Rite Liquors franchise and a successful real estate developer and investor. Not only has he succeeded in his business ventures but he has been instrumental in creating success for many people along his journey. He has laid the groundwork for an enduring philanthropic legacy and is now devoting significant time and energy to fulfill the mission of the foundation.
Adithya Bathena
Adithya Bathena joined the family business when Sarala became ill. He left a position in finance, at Johnson & Johnson, so that he could oversee the day-to-day operations while his father took take care of his mother. He is the CEO of Buy-Rite Liquors and he owns 2 stores in NJ: Holmdel & Jersey City. He is also active in overseeing the family’s real estate holdings. He always thought about philanthropy, but the family’s experience with cancer gave him inspiration to think big. Rather than just giving money, Adithya also enjoys meeting the people he is helping and wants to mentor children in need. He went to college at Rutgers University and got his Masters in Real Estate Finance from NYU. He is an avid sports fan who loves to travel, collect wine, and spend time with his three beautiful sons.
Arjun Bathena
Arjun Bathena was a student at Rutgers University, when Sarala became ill. After taking a break from Rutgers University, he finished his studies in Switzerland at Glion Institute with a bachelors degree in Hospitality Management and Marketing. He too joined the family business in 2015 when he took over Hopewell Super Buy-Rite. He currently owns 2 stores: Hamilton & Hopewell. ​ Arjun married his wife, Alexis in 2023 and she shortly after joined the foundation. Arjun’s goal is for philanthropy to the be the key ethos of the family businesses in which they hope to help more people each year.
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Alexis Bathena is committed to steering and helping the foundation day to day. She is a dedicated member of the foundation and Buy Rite family. ​She immediately was very moved and passionate about all of the charity work the Bathena family has done and wanted to contribute in helping others. Her goal is for the charity to grow each and every year and align with others who share the same mission.
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