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Board of Directors

Vimalakar "Reddy" Bathena is Sarala's husband and he has been an entrepreneur his whole life, before it became fashionable. He is the owner of Buy-Rite Liquors franchise and they currently have over 55 locations throughout New Jersey. He is also a real estate investor and developer and his energy and passion for learning and creating things is ever present at almost 70 years of age. He is an avid tennis fan and he enjoys spending time with his three grandsons. After working hard his whole life and becoming successful, he would like to devote more time and energy to help others.


Adithya Bathena joined the family business when Sarala became ill. He left a position in Finance, at Johnson & Johnson, so that he could oversee the day-to-day operations while his father took take care of his mother. He is the CEO of Buy-Rite Liquors and he owns the stores in Holmdel and Jersey City, NJ. He is also active in overseeing the family's real estate holdings. He always thought about philanthropy, but the family's experience with cancer gave him inspiration to think big. Rather than just giving money, Adithya also enjoys meeting the people he is helping and wants to mentor children in need. He went to college at Rutgers University and got his Masters in Real Estate Finance from NYU. He is an avid sports fan that collects wine and enjoys traveling with his beautiful wife and their three young sons.


Arjun Bathena was a student at Rutgers University, when Sarala became ill.  After taking a break from Rutgers University, he finished his studies in Switzerland at Glion Institute with a bachelors degree in Hospitality Management and Marketing.  He too joined the family business in 2010 when he took over Hopewell Buy-Rite.  In 2015, he opened up his second location in Hamilton which also includes a banquet and restaurant facility on site.  Arjun's goal is for philanthropy to the be the key ethos of the family businesses in which they hope to help more people each year.  Traveling, music, and sports are his favorite hobbies. 


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